Located approximately nine miles northwest of downtown Los Angeles, Universal City Walk represents the latest trend in urban retailing centers. A descendant of Boston’s Faneuil Hall festival marketplace, City Walk, which opened in May 1993, blends specialty retailing and food with entertainment in an open-air street setting. But unlike its predecessor, the emphasis of City Walk is on entertainment. City Walk is a main street that was created to connect all of Universal City’s entertainment attractions. It features uniquely designed storefronts and a wide variety of modern entertainment venues all dressed in brightly colored neon lights and Hollywood-inspired themes. Universal City Walk also satisfies the need for pedestrian amenities, sociability, and an idealized urban street life in a city notorious for its sprawling development, strips malls, and auto corridors. These needs are provided in a safe, clean, and controlled environment with brand new buildings designed to look as if they have been there for a long time. City Walk is open seven days a week to the public free of charge and offers plenty of parking for a nominal daily fee. It has become a highly popular destination point for Los Angeles residents as well as tourists and suburbanites.
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Wednesday, November 5, 2008